Stop right now and take and put serious though to who your competition is. Lets say you run a video rental store. Odds are the answer you came up with was the other video rental stores. Acting on this youre going to advertise yourself by showing why its better to rent at your store than it is at theirs. Maybe youll point out that your cost is lower, or your selection is greater, or maybe the length of time a person can rent from you is longer. All of these are great ways to compete against a

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