Sense of Urgency is one of the most under rated impulse factors. I have made an incredible amount of sales on my ability to convey urgency alone! If you are able to portray GENUINE urgency to your prospects, they will be compelled to buy now. This is a basic psychological fact and to deny it is just absurd. If you want to compete with the big boys then you must master urgency in your sales pitch. There’s just no way around it.

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