How often have you mistyped a file name in a web address? Have you ever clicked on a search result listing link to a dead page?How many times did this result in the frustratingly uninformative ‘404 - page not found’ thrown up by search engines or, worse, by ISPs flooding your screen with irrelevant ads? What do you? Try again or just go elsewhere? I’d put money on it being the latter!Let a 404 error be an opportunity for you not the death knell to a visit to your site.

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